Overview

Main Problem

Some millennials are have a lack of interest about life insurance’s importance for their future and the people around them.

Goals

1. The need for an engaging life insurance product specifically for millennial and gen-Z generations, so they understand the importance of having this for their future.
2. The positive approach to acquire Gen Z interest for insurance security.

Team

• Rizaldi - UI/UX Designer
• Mr. Thomas - Design Lead & Mentor
• Mr. Cipta - Bank Jago’s Product Manager

Duration

March 10th - April 8th, 2023

Contents

Project Background

This case study demonstrates my user-centric approach to addressing Indonesian Bank Jago's validated main challenge: the Millenial’s lack of interest in investing in insurance services. The project was completed as part of my final assignment for the Portfolio Plus program by Skilvul. Through this program, I aimed to expand my knowledge with a real-world case while building a valuable portfolio for my current and future career development.

Understand & Define

Problem Brief