Contents

Overview

Background

Hometree Pricing page had several issues on it cluttered information, navigation and prioritization on guiding user’s transaction journey. This revamp process aims to fix those issues and ensure its product’s worth to user consideration.

Role

Rizaldi - UI/UX Designer

Duration

June 24th-29th 2024

Understand the Context

Research

Hometree is a company that provides heating installation services for all indoor needs. Hometree offers a variety of heating services, information about which can be found on its official website. As a designer, I try to see what this website has to offer:

The homepage is nice, highlighting strong colors and sufficient information for a homepage.

The homepage is nice, highlighting strong colors and sufficient information for a homepage.

So far it's still going smoothly, they are trying to give confidence that their product is the leading one.

So far it's still going smoothly, they are trying to give confidence that their product is the leading one.

With the comparison section with some of their competitors, they try to highlight their advantages.

With the comparison section with some of their competitors, they try to highlight their advantages.

Various information is provided on this website, one of which is information about the service packages provided.

After looking at a few things, there are some questions that arise.

After looking at a few things, there are some questions that arise.

Breakdown

I'm considering why certain elements are displayed on this page, some of them include:

1. Navigation Menu